SPH Media User Research Study

Thank you for your interest in participating in our user research study to help us improve the user experience for SPH Media’s digital products.

The interview will take approximately 1-1.5 hours, at SPH Media (1000 Toa Payoh North) and there would be a token of appreciation of SGD50 NTUC vouchers for your time and effort.

The interviews will take place between Jan to March 2025.

Please register your interest via the form below. Your responses will help us determine your eligibility for the study. We will reach out to you via a phone call if you are shortlisted for the interview.

The data you share will be handled according to SPH Media’s Privacy Policy: https://www.sph.com.sg/tnc/privacy

If you have any queries, please feel free to reach out to userresearch@sph.com.sg

Full Name

Phone

We will reach out to you via your contact number if you are shortlisted for the interview

Preferred contact email

We may reach out to you via email if we are unable to contact you via phone

Marketing Consent

* I agree and consent to SPH Media Terms and Conditions and Privacy Policy as amended from time to time.
In addition, I consent to the collection, use, processing and disclosure of my personal data by SPH Media Limited, its related corporations and affiliates as well as their agents and authorised service providers
(please tick as appropriate):
Gender
Please select
- Please select
- Female
- Male
- Prefer not to say
Field is required.
Would you be willing to participate in a 1 hour face-to-face interview at SPH Media
SPH Media Office: 1000 Toa Payoh North
Please select
- Please select
- Yes
- No
Field is required.
Which of the following publications do you read at least once a week?
Select all that applies

The Straits Times

The Business Times

Berita Harian

Tamil Murasu

Lianhe Zaobao 联合早报

Shin Min Daily
Which of the following device do you use the most to read the publications?
Please select
- Please select
- Mobile
- Desktop
Field is required.
Which best describes how you read SPH publications?
Please select
- Please select
- I subscribe to read premium content.
- I have an account and often log in or stay logged in to read.
- I have an account but do not log in to read.
- I read without an account.
- I’m not sure.
Field is required.
How familiar are you with account registration on websites and mobile apps?
Please select
- Please select
- I’ve done it many times and know it well
- I’ve done it a few times and know a little
- I’m not sure if I know much about it
- I’ve only done it once or twice and don’t know much
- I’ve never done it and don’t know anything
Field is required.
Which forms of authentication have you used on websites and apps?
Select all that apply

Password

One-time Pin via email

One-time Pin via mobile

Biometric (fingerprint, face recognition etc)

Multi-Factor Authentication (MFA)

None of the above (Guest checkout)
Besides this study, would you be open to future similar user research studies by SPH Media?
Please select
- Please select
- Yes, I’d like to be contacted for future studies.
- No, I’m only interested in this study.
Field is required.
Thank you for your participation.

We will reach out to you via a phone call if you are shortlisted for the interview, and a token of appreciation of SGD50 NTUC vouchers for your time and effort

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